What The Software Design Life Cycle - 1635 Words

Assignment 2 P5 To achieve P5, learners are expected to: a) Describe and explain what the Software Design Life Cycle is The SDLC Software design life cycle is used for the design and development stage of a software system. It’s the structure for design and development the life cycle has multiple stages, there are 9 in total. Requirements, Specification, Design, implementation, testing and debugging, deployment, maintenance and post mortem. All of these stages are part of the software design life cycle. The reason they use the SDLC is to see if the software there producing is up to standards meets their desire of design. b) Describe and explain the nine necessary stages of the life cycle: †¢ Requirements This is the first step of the†¦show more content†¦Ã¢â‚¬ ¢ Specification This is the second step of SDLC it’s called Specification in this stage both developers and clients are deciding on who their going to realise the software for the age audience. The hardware and software requirements to make sure its compatible with the users for example if their making it for Mac or Windows they need to make it compatible for that OS. Other specification the input and output of the data and what’s needed to show the user. So the main specification to cover is the function of the software and hardware but also the security system logging in and out. †¢ Design Design is the third stage of the SDLC. This is thinking more into the visual side of the process by planning the code and design for the software, by designing the GUI/user interface. Creating diagrams for the visual look doing a flow diagram and the step of that process. Once the developers have decided on the design of the software such as the interface and creating the diagrams they would then move on to the fourth stage of SDLC †¢ Implementation This is the fourth stage of SDLC, the implementation is putting the physical code design that was created from the design stage and making it. This part of the process can slow the project down even though you have planned it you can still run into problems and errors this could delay the process. The developers that have built the software they then need to move

Fast Food - 1018 Words

Today, many people eat fast food instead of home made food. The reason is that fast food is fast, cheap and convenient. However, at the same time, fast food is contributing to a big social problem in the U.S., which is obesity, and recently some people are beginning to sue the fast food companies for causing their obesity. Should the fast food companies have responsibility for Americans obesity? My answer for this argument is No. I think that whether people eat fast food or not is an individual choice. There are many people who eat fast food, but arent obese. They may do some exercises for burning calories, or try not to eat fast food as much as they can, caring for their health. Moreover, some fast food companies serve relatively†¦show more content†¦On the other hand, in the U.S. it is rare for us to see the scene in which bosses apologize for employees failures, because the U.S. tends to concentrate the responsibility for a failure on a particular person. I cannot say whi ch is better, but it is sometimes questionable to concentrate the responsibility for a problem on a particular entity, like fast food companies in this argument. Although I mentioned that the causes of the obesity problem are related to the life style and culture in the U.S., in the end, the responsibility for the problem should be attributed to individual choice, such as what people eat or dont. The reason is that we have to take responsibility for our choice as a part of our given liberty. Some other countries people, including Japan, have longed for the liberty found in the U.S. However, if American people attribute their obesity problem to fast food companies, they will be the beneficiaries of American liberty without taking their responsibility for their choice. In the case of children, parents must assure responsibility for the choices of their children. Parents should monitor their childrens diet. When I was a child, my parents never allowed me to eat fast food. Although I wanted to go fast food restaurants, as my parents taught me the negative effect of fast food, I lost interest in it. Now my parents dont say anything about what I ea t, because IShow MoreRelatedFast Foods And Fast Food Restaurants1458 Words   |  6 Pagesdo not go a day without eating a fast food meal. There has been a significant rise in obesity rates in America as fast food restaurant establishments are becoming more and more popular. It’s no coincidence that as the fast food industry’s popularity is rising; the obesity rates of Americans are rising as well. The reason for the increase in popularity of fast food restaurants is simply because of convenience. Take McDonald’s for example: they offer consumers food that can ready to eat within aRead MoreFast Food And The Food Meal Essay1440 Words   |  6 Pages A fast food meal may not be so simple after all considering the ingredients that go into a meal. We aren’t fully aware of what all the ingredients are in our food. We just see either a short or a long list of words that is just scientific jargon to us. We do become more concerned of what we are eating if there is a long endless list of contents. One ingredient that we all know if high fructose corn syrup. There are high amounts of it in our fast food which explains why we can get so addicted toRead MoreFast Foods And Fast Food1649 Words   |  7 PagesFast food is popular because it s convenient, it s cheap, and it tastes good. But the real cost of eating fast food never appears on the menu, was said by Eric Schlosser. Several people in America have become dependent on fast foods. How many of the people who eat this food actually know what is really in the food or how it was made? Others don t think about it, because within ordering, three minutes later a customer can pull up to the window, pay, and get food. It is quick and cheap. The UnitedRead MoreFast Foods And Fast Food1339 Words   |  6 PagesWhen it comes to fast food it is just what it is fast food. On a busy or slightly rough day it’s so easy and typical to grab some food on the go and keep it moving. Are we able to find a solution to fast food and its nutritional value of being healthy rather than unhealthy? Fast food comes in handy and gives you a satisfying taste and is a quick fix to feed your hunger at that moment which leads to no kind of nutritional nourishment for your body. It gives the body what it needs at the momentRead MoreFast Foods And Fast Food2128 Words   |  9 PagesFast food is defined as â€Å"easily prepared processed food served in snack bars and restaurants as a quick meal or to be taken away.†. The first fast food restaurant was developed in America, 1948. Fast food is now recognized globally, generating an annual revenue of $570 billion. However, this ever growing market is associated with higher BMI and weight gain. I investigated whether exposure to fast food advertising via television increases fast food consumption, and whether our fast food consumptionRead MoreHealthy Fast Food1003 Words   |  5 Pagestelevision or radio and not be hit with advertisements introducing the latest fast food trend Ââ€" fresh and healthy food options. More often, the media bombards us with slogans such as Subway s common pitch to eat fresh or McDonald s million-dollar advertisement campaign to try the new fruit and walnut salad. Attention has made an abrupt turn from the greasy, deep-fried originals at the fast food chains to more health conscious food choices. Even a documentary of a man named Morgan Spurlock made headlinesRead MoreFast Food in the Cafeteria1347 Words   |  6 PagesFast Food Healthier than Cafeteria food? Many people think that fast food is bad for our health and that it shouldn’t be allowed in school. More healthful options should be promoted but what’s the use of healthy food in school if the kids don’t want to eat it? Nobody least of all adults LIKE eating healthy if given a choice everyone always goes for the fast food.When we eat lunch at school we get the bad end of the stick. they feed us cardboard pizza, meat that isn’t even meat and has beenRead MoreFast Food America1498 Words   |  6 PagesFast food has become a major phenomenon here in America. According to Eric Schlosser, he writes in the New York Times, on average $301,369,863 is spent a day on fast food. As Schlosser shows, American people are abusing fast food. In accordance with fast food binging, obesity has become a widespread epidemic. According to Joseph Mercola M.D., on a personal website states obesity is, A chronic condition that develops as a result of an interaction between a person s genetic makeup and their environmentRead MoreFast Food1915 Words   |  8 Pages1. Executive Summary This report provides an analysis of the international marketing environment of fast- food industry in US and evaluates the international marketing activities of McDonald’s, which is considered a key player. Firstly, the PEST framework is used to analyse external environmental factors influencing the industry. The Porter’s Five Forces framework is utilised to analyse the competitive rivalry within the industry, and its attractiveness for potential new entrants. Key players andRead MoreThe Availability Of Fast Food Essay1210 Words   |  5 PagesThe availability of fast food is contributing to the rise of Obesity in New Zealand Question 1: Explain the view point and find evidence to support the view I believe that some people have this view because fast food outlets usually consist of fatty foods. This means that people who don’t have much time or money can easily go out and buy food for themselves and their children. Studies show that New Zealand fast food consumption was an estimated 2-3 kgs per person per year. Studies also show that

Tyuij Free Essays

About hotel pokhara grande Hotel Pokhara Grande is a luxurious five-star hotel situated in the city about 1. 5 km walk from Phewa Taal (lake). Since its inception in 01/07/2007, the hotel has been catering to the needs of our diverse patronage with a complete hospitality experience being our motto. We will write a custom essay sample on Tyuij or any similar topic only for you Order Now Whether it is a relaxing retreat with world-class accommodation and food or perhaps a conference with a banquet you’re after, rest assured your expectations will be surpassed at Hotel Pokhara Grande. The hotel now has forty-one(41) rooms added to the already existing seventy-eight (78). Enjoy the pristine views a well-manicured garden, state of the art equipment and professional staff in our facilities. If you’ve chosen Pokhara Grande you will experience only the best. About Pokhara The City of Pokhara is located approximately one hundred and ninety-eight km (198km) west of Kathmandu. It is a delightful destination for tourists seeking adventure, be it Himalayan expeditions, treks, rafting, kayaking, paragliding or a peek at the surrounding villages’ life and amazing sights comprising of lakes, waterfalls, mountains, caves and temples. Getting There There are countless options available to get from other major hubs of Nepal to Pokhara. For example†¦You can fly, use a bus (of which tourist coaches are pretty comfortable) or rent a vehicle. Approximately twelve to fifteen flights operate from Kathmandu to Pokhara. | Facilities : Swimming Pool Splash about in our pool and beat the summer heat perhaps sipping an exotic cocktail while you watch your li ttle ones have fun in the kiddies’ pool. |   | Spa Pavitra Give your body the ultimate treat at Pavitra. The team at Pavitra pride themselves in having mastered and administered professional massages using top-notch techniques and paraphernalia such as herbal oil concoctions will soothe your senses. Besides you could choose to use the sauna or have a steam bath or have water jets massage you in the Jacuzzi. Once our new location is complete, Pavitra will become one of the finest spas in Pokhara and all of Nepal. Some of the treatments they provide are listed below:Our spa treatments: Acupressure or Shiatsu: Derived from Japanese â€Å"Shi† and â€Å"atsu† mean ‘finger pressure’. It’s a psychological and physical treatment by applying pressure on various pointsAroma Therapy: This style enhances relaxation in general and improves circulation, relieving muscular tensionAyurvedic Massage: Retrieves nutrients within the body to expel toxinsHead and Shoulder Massage: Increases flow of blood to the scalpShirodhara: Involves warm and consistent flow of aromatic oils on the foreheadOther massages: Traditional Nepali massage, Reiki healing, body scrub, stone therapy, Thai massage, Trekkers’ massage|   Ã‚  | Gymnasium Our  gymnasium  is part of the most premier health club in Pokhara. The gym has stgate of the art equipment and well-appointed congenial staff have the expertise to guide you towrds a thorough and befitting workout. |   | Other Facilities Ample Parking Spage, Business Centre, Travel Desk, Free Shuttle Service to Phewa Taal ( lake) List of Facilities 😠 Room Facilities | Air conditioning| Hairdryer | Restaurants| Satellite TV | Room Services | Coffee shop | Banquet Conference | Business center | Safe deposit box| Telephone | Bar| Shopping Arcade| Leisure and other facilities | Babysitting |   | Car rental | Currency exchange|   |   | Florist |   |   | Laundry   services |   |   | Swimming pool|   |   | | | Tariff : Room| Price| Meal| Single| 85|   Lunch – US $ 12| Double| 100|   Dinner – US $ 12| King| 140|   | Extra Bed | 30|   | |   |   | Accommodation in Kathmandu: | Soaltee Crowne Plaza| 5 Star | Vaishali  Hotel | 4 Star | Hyatt Regency | 5 Star | Royal Singhi Hotel| 4 Star | Hotel Deâ€℠¢L Annapurna | 5 Star | Hotel Manang| 3 Star | Yak and Yeti Hotel   | 5 Star | Hotel Tradition   | 2 Star   | The Everest Hotel | 5 Star| Tirupati Holiday Inn   | 2 Star   | Radisson Hotel| 5 Star | Hotel Buddha | 1 Star | | Accommodation in Nagarkot 😠 Club Himalaya| Hotel View Point | | | Accommodation in Lumbini 😠 Buddha Maya Garden| Hotel Yeti   | Hotel Lumbini Garden | Hotel Glasgow | Hotel Nirvana   Ã‚   |   | | | Accommodation in Pokhara 😠 Hotel Khukuri Pokhara| Hotel Blue Heaven | Shangrila Village Resort | Hotel Moonlight Resort | Fish Tail Lodge     | The Fulbari Resort   | Hotel Barahi | Hotel Dharma Inn | Hotel Tulshi|   | | | Accommodation in Chitwan 😠 Chitwan Jungle Lodge| Machan Wildlife Resort   | Tiger Tops Jungle Lodge| Temple Tiger | Island Jungle Resort   Ã‚  Ã‚   | Unique wild Resort| | | Accommodation in Dhulikhel 😠 Dhulikhel Lodge Resort| Mirabel Hotel Resort | Himalayan Shangri-La Resort |   | | | For More Information: info@nepaltourhotels. com| | | | How to cite Tyuij, Essay examples

Differences between the PCAOB and the International Auditing and Assur

Question: Discuss about the Auditing Assurance and Key Changes. Answer: Key Changes The key changes that have been adopted by PCAOB in order to enhance the usefulness as well as the relevance of the report of auditor through providing important and additional information to the investors. According to the new standard, critical audit matters (CAMs) need to be discussed in the auditor's report and these matters are required to communicate to audit committee(Weingarten, 2017). These are related to the disclosure or the accounts that are important for the financial statement. In the new standard, the report of auditor will disclose, among the other things and an auditor's tenure. The investors will be allowed to have to view the audit and also provided with the useful information for the purpose to make the important decisions(PCAOB, 2017). Differences between the PCAOB and the International Auditing and Assurance Standards Board (IAASB) Audit Reporting Requirements The approaches that are taken by IAASB and PCAOB for the purpose of enhancing the report of auditor are similar. The approach is used in order to provide transparency in a higher proportion, to the investors and others as well, that is related to the matters of audit and establishing the two-way communication during the process of audit with TCWG. Differences In case of IAASB standard, description of KAM for the related disclosure should address: why matter is significant in audit? and how matter was addressed in audit? However, in case of PCAOB reproposal, for every CAM that is communicated, the auditor need to: identify CAM, describe the main considerations for determination of CAM, how it is addressed, and finally refer to financial statement accounts and the disclosure related to CAM. IAASB standard requires that the identification of ethical requirements that are related as well as independent of the auditor should be stated in a statement in Basis for Opinion section, along with that, it should be also stated that the auditor has fulfilled all the ethical responsibilities. While PCAOB reproposal requires a statement in Basis for Opinion section as evidence that auditor is independent and is a registered public accounting firm with PCAOB included. IAASB standards requires disclosure of engagement partners name. On other hand in PCAOB , engagement partners as well as other accounting firms should be disclosed along with the audited entities. In both IAASB and PCAOB, the opinion section should be presented and after that Basis for Opinion selection. However, in case of IAASB, a different order may be followed if prescribed by law or regulation. In case of IAASB, the modification of the opinion by the auditor should be included in Basis for Opinion section while in PCAOB, opinion modification should be included in Opinion section. As per IAASB standards, all the responsibilities related to the management, auditor's responsibility, features of audit should be described separately in auditor's report. Also, the paragraphs related to emphasis of matter as well as the other matter are also needed in certain circumstances. However, in case of PCAOB emphasis paragraph should be included. Also, standardized language enhancements should be described in PCAOB standards for acquiring the reasonable assurance. Similarities There are many similarities between PCAOB and the International Auditing and Assurance Standards Board (IAASB). Both PCAOB and IAASB used the similar approach for the enhancement by providing the high level of transparency to the investors and other as well as established the two-way communication which will take place between the investors and the audit committee during the process of auditing and making auditing report by the auditor. Both requires to identify the communication matters to be CAM or KAM and only for the current period. Both requires providing with the description of the matter for the purpose to prevent standardized language and reveal the particular circumstances of matter. d) Introductory language is included in both PCAOB and IAASB(IAASB, 2016). Reasons/Motivation for the Changes and Critique The change has been introduced in the auditor's report. The motivation or the reasons behind the change in the auditor's report is that, by the involvement of the transparency and establishment of the two-way communication in the process of audit with the investors, will be able to help in managing a sound relationship during the audit reporting process, through the disclosure of the requirements for the auditing report between the audit committee and the investors and the others. The two-way communication enhances the relationship between the investors, others who make use of the auditor's report and the audit committee (Clearygottlieb, 2017). Likely Impact of the New Audit Reporting Requirements On Audit Practice The impact of the audit reporting on audit practice is that the disclosure of the major statements and the related facts in the new reporting system has enabled a transparency in the process of auditing among the invertors and the audit committee. The information about the auditor, the description of the CAM and KAM along with the basis of these matters, description of the specific responsibilities, and disclosure of the engagement partners as well as the modification in the option helped in providing the high level of transparency, which will help in carrying out the audit in a sound manner. The practices have become more extended as the disclosure of the different essential facts takes time, but it will allow carrying the process of audit reporting in a smoother manner. The risk of misstatement will not occur. The financial statement will be able to disclose in a transparent manner and will also benefit the public interest(Iodsa, 2015). References Clearygottlieb. (2017). New PCAOB Standard Will Mean Big Changes in Audit Reports . Clearygottlieb.com. IAASB. (2016). The New Auditors Report:A Comparison between the ISAs and the US PCAOB Reproposal. New York: IAASB. Iodsa. (2015). The impact of the new auditors report. Retrieved from www.iodsa.co.za: https://www.iodsa.co.za/news/241065/The-impact-of-the-new-auditors-report.htm PCAOB. (2017). PCAOB Adopts New Standard to Enhance the Relevance and Usefulness of the Auditor's Report with Additional Information for Investors. Pcaobus.org. Weingarten, N. (2017). PCAOB requests comment on reproposal to significantly change the auditors report. Pwc.com.

The British In India Essays - Age Of Sail, British Ceylon

The British in India The British in India Initially, when the British attempted to assume control over India, they were met with the outrage of a people wronged. The citizens of India saw the British for what they were, white men with a superiority complex. Every attempt the British made to expand territorial control was met with enthusiastic rebellion. The British succeeded in taking over the Indian government, but the people of India made sure they didn't have an easy time doing it. When Vasco da Gamma landed in Calicut in 1498 it was with the sole intention to establish trading within India. In 1600, Queen Elizabeth 1 chartered the East India Company for the purpose of trading with India and east Asia. By the 1700's the company had expanded its trade and political power throughout India. In addition, it began collection taxes in some areas; Indian rulers were not complacent, so the company used force on them. The political takeover that swept through India began in Bengal with the Battle of the Plassey. Within the next hundred years, the gradual inundation of the subcontinent was completed. As power was established by the British, so did the resentment. Until the British interfered with their lives, the people of India were almost entirely self-sufficient. People who were once independent were forced into bondage. Britain exploited the citizens of India by means of cotton. The Indians raised the cotton and shipped it to Britain. In Britain, the aforementioned cotton was turned into textiles and shipped back to India to be sold at an inflated price. The previously self-sufficient people were forced to buy expensive clothes because they no longer had the time to make their own. In addition to this injustice, upon arriving in India the British saw the need for indigo farms. When they hired locals they forced them to sign exclusive contracts. They were not allowed to quit, and they paid rent with the indigo sold. As the British monopoly on cotton continued, the majority of the people bought their clothing from Britain; this prevented the indigo farmers from having any kind of product market. There was no demand, but they were forced to continue supplying. People were starving, and it was all Britain's fault. The largest obstruction of Indian culture made by the British was the abolishment of the caste system. By discontinuing their social structure, the (the British) were able to view all citizens as equal (slaves). When observing the British takeover of India analytically, the method executed was strategically brilliant. India as a colony was incredibly successful for Britain, they made money, while the resources that were drained never affected them. However, looked at with the American assumption of fairness and morals, the seize of India was fairly barbaric. With that in mind, the 246 years in which India was under the political stronghold of Britain may be interpreted in a variety of ways, many of which are endorsements of Britain's ability to dominate and control while a minority. The other opinion, the ethical opinion, exposes Britain as a country so hungry for power, they were willing to compromise the freedom of choice for 350 million people in exchange for money that they really didn't need.

Critical Analysis of Animal Farm by George Orwell essays

Critical Analysis of Animal Farm by George Orwell essays Animal Farm was written by George Orwell and published in 1946. This story is about the Manor Farm in England, around the time of the Russian revolution. The animals on this farm started their own revolution because they were so irritated with the way they were being treated. At the beginning of the story, the Old Major calls a meeting in the barn and speaks about Rebellion and Animalism. Shortly after that the Old Major dieds and then the rebellion starts to take place. Mr. Jones is like a bad guy to the Animals. Napoleon to is also another major villain. But after Jones is gone, all of his tools are burned, and now its time for the animals to take a look around the farmhouse. The name Manor Farm is changed to Animal Farm and the Seven Commandments are established. They then start to begin the hay harvest. During the hay harvest Boxer says, I will work harder as his personal motto. The harvest turned out to be a success. At this point the pigs are now beginning to abuse their power. Pretty soon the pigeons are sent to spread the word of the rebellion to other animals. And Mr. Jones tries to recapture the farm in the Battle of the Cowshed. Mr. Jones was unable to defeat the animals, therefore the animals got a boost of confidence. Now at this point Mollie runs away and Snowball begins his plans for a windmill. When Snowballs plans are finished, Napoleons dogs start to chase him off the farm. The farm just lost the best leader they could have had. They loose their chance to give input on what direction the farm should go, and Napoleon begings blaming Snowball for all the things that he did not do. Now Napoleon sets the animals to work on Sundays again and acquires Mr. Whymper as the farms broker. Napoleon starts to sell some of the farms produce. And the pigs start sleeping one hour later, and in beds. Then the windmill gets blown over and Snowball gets the blame. At this point the pig...

Watch video and respond Essay Example | Topics and Well Written Essays - 250 words

Watch video and respond - Essay Example ecution enlightens "Regular Selection.† The film dodges most enticements to take simple shots at her religion, albeit some of those around her do not get off as effortlessly. Linda genuinely accepts. When her Abe, on what could be his passing bunk, communicates a yearning to meet one of the youngsters from his years of sperm gift, she reliably sets out cross-country from Houston to Tampa to find that youngster. Raymond is not a child you might wish for, despite the fact that journalist chief Robbie Pickering designs a somewhat splendid approach to bring him onscreen. Utilizing his own particular blade, Raymond conveys himself by Cesarean from inside the sack of grass clippings he has used to carry himself out of jail. At the point when Linda discovers him, hes carrying on a wild presence in a foul shack that appears to have done obligation as a split house. Raymond has no specific longing to meet his sperm father, nor does he have anything in just the same as kind, thoughtful Linda. Nevertheless, she has an auto and needs to drive them both once again to Houston, and that comes as a gift from heaven for a man who has quite recently gotten away from jail. Along these lines starts a street trek that is very little unique in relation to whatever viable motion picture way excursion, aside from the reclaiming vicinity of Linda in the drivers seat. Pickerings spark is to see her in a positive light, as a very great but then human character; in the event that he had ridiculed or caricaturized her convictions, the film may have left a harsh taste, yet in Harris execution, we sense absolution and philanthropy at work. We likewise sense different things at work. Reflect that Linda potentially has never had intercourse. Reflect that Raymond cleans up really well. Consider that Abe is out of the running. Whats more, that in the event that you need to get specialized, for Linda to engage in sexual relations with Raymond might not be inbreeding. It is not that

Peer Polity Interaction and Socio-Political Change Essay

Peer Polity Interaction and Socio-Political Change - Essay Example This mainly related to the Barbarian tribes and, to some extent, other empires. The interactions were mainly given as the cause for the fall of the Roman Empire and the beginning of the first period of happenings that were considered to be the Dark Age. There is an overall perspective in our society that reflects the way of life. Politics, which include the method through which a given group of people are governed, is diverse and varies from one society to the other. Soci-political changes therefore reflect the general changes in the ways of life. Such changes are normally associated with certain aspects of doing things and the historical perspectives that shape our ways of life (Cioffi-Revilla 2005). It is normally crucial for people to revisit some paradigms that underline the collective thinking and action that various leadership styles reflect in our society. During periods of crisis certain methodologies are employed to solve the problems that exist. The need to revisit some of the paradigms that underlie collective action and thinking always occur. A large body of theoretical and empirical research has attempted to confirm that societies strive politically and economically whenever they are able to build strong non-state actors that foster community organizations. Every society has the potential to contribute in various ways to the common good of humanity. According to Burger (681-604), there is the possibility of the existence of the production of negative social capital by individuals who do not cooperate in doing what is commonly good for the entire society. Any attempt to analyze politics in antiquity normally presents various new opportunities for both political and international relations. Governance is done through institutions of leadership that are put up to ensure that services reach the target subjects and efficient leadership is practiced. The term polity is normally

(Storey & Co) case study analysis Essay Example | Topics and Well Written Essays - 2000 words

(Storey & Co) case study analysis - Essay Example The top 4 factors identified are talent retention, effective communication, leadership retention and cultural integration (Stahl et al. 2004). Another important factor that has been seen to influence this acquisition negatively is the insecurity it induces in the acquired firm’s employees (Stahl and Bjorkman. 2006). This has direct implications on employee morale of the acquired firm. The uncertainty of the entire operation can lead to insecurities about their job in the minds of the acquired firm’s employees. We have seen that so far no communication has happened with regards to this acquisition. National cultures also play an important role in cross-border acquisitions. In our case also cultural integration holds the key to successful merger. Storey is used to a high handed culture where they impose their own practices over the acquired firm. For example, British people are more neutral in expressing their emotions at work place as compared to Americans (Hoecklin 1995 ). This means that American working style is more expressive and open than British. This can be seen in our case also as the owners of Gittins & Edwards propagated an informal culture while Storey had a very heavy handed acquisition experiences in the past. Hence, the heavy handed attitude of Storey can emanate negative responses from the more open and informal acquired company. (Bowen, Galang and Pillai 2002). The employees of Storey have been seen to exert their policies on to the new firm it acquires. This can lead to major attrition and loss of talent as there is a major cultural difference in the two firms’ operating styles. The environment within an organization is highly dependent on the attitudes and values of its present and past leaders (Bhattacharya 2010). This has implications for our case as well. The leaders at Gittins & Edwards show a very informal but commercial style, while the British communication style is very formal. Hence the employees of the acquired firm will not

The Idealized Picture Of Women In Fashion Advertisements Marketing Essay

The Idealized Picture Of Women In Fashion Advertisements Marketing Essay RESEARCH AIM The aim of this dissertation is to research and analyse the idealized picture of women in fashion advertisements and to define the role of digital impact of transparency in fashion advertisements. Another aim is also to provide recommendations regarding the best way of portraying the women in fashion advertisements to increase the brand sales. BACKGROUND TO ISSUE Womens fashion advertisements in magazines, television and in digital media show the idealized image of women that can cause different females reaction to that to which belong for example doubt in self-esteem, perceiving attractiveness in themselves, general body dissatisfaction or cause problem with eating. According to the range of researches womens self-perception changed through social comparison (Durkin, 2007). According to the WARC report We dont want to live in your fantasy world women want to see the advertisements that mirror their age, size or background. There is also a debate between many people how real women should look like in advertisements where the rise of digital technologies gives photographers, advertisers and other people who do advertisements opportunity to retouch images of models or celebrities. Most of the women are aware of the digital technologies and the way fashion magazines use them. Although digital technologies make air brushed models so popular, marketers have to know their potential customers needs and expectations towards the fashion advertisements. If consumers dont want to see air-brushed models in advertisements marketers have to respect this, otherwise there will be a loud respond in social media to that campaign. (Gillard, 2011). The subject will try to explain however fashion advertisements persuade or manipulate its target audience. It will also try to explain and evaluate a range of business and real-world marketing problems theories. Readers will learn and understand the effect of fashion advertisements on brand perception what is the impact of digital media in whole process of fashion advertisements and also how should look the future fashion campaigns to make its target audience happy. The subject will also investigate current fashion advertisements and analyse the changing habits towards it. The question which will be asked in this part is: what was the reason to start using curve women in some of the fashion campaigns and what were the reactions for it. OBJECTIVES To identify and critically review general theories and ideas. To critically analyse the idealized female picture in fashion advertisement and its impact of women body satisfaction and brand perception. To examine and consider how fashion brands can influence womens buyers behaviour. To compare and discuss the idealized images of fashion advertising. To critically assess the level of visual attention to fashion advertising    To compare and contrast the visual attention to fashion advertising offline and online. To critically evaluate the impact of digital technology in portraying the picture of women in fashion advertisements. To discuss the issue of telling the truth in the fashion advertisements and how it is relevant to the brand. Draw conclusion from both primary and secondary research undertaken. Make recommendations how women should be portrait in the advertisements. LITERATURE SOURCES According to the research there are many, up to date journals, books and many relevant websites. Most of the sources are published in last five years. Dissertation will start from analysing: BOOKS TELL THE TRUTH, SUE UNERMAN AND JONATHAN BASKIN 2012. This book explains the content of marketing communication and how telling the truth in advertising campaigns is important to the brands. It brings the advantage of building a competitive brand as well as brings sales and solid relationship with its customers. AFTER IMAGE, JOHN GRANT, 2003 Book looks into the future of marketing, provide a range of business theories as well as provide a social research and look into the trends which dominate in successful brands. SEMIOTIC ANALYSIS OF FASHION ADVERTISEMENT MANUEL KAUFMANN, 2006 Book answers to the question How fashion advertisements convey their images by explaining the semiotics theory, the science of sings and how does it relate in fashion advertisements. ADVERTISING IN WOMENS FASHION MAGAZINES, DRU WINN, 2011 Book analyse the entire fashion magazine, the sexual role of women in fashion advertisements and stereotypes which magazines have. JOURNALS WILL CHANGING MEDIA CHANGE THE WORLD? KASSEY WINDELS, 2011 Article says how digital media affect creativity of the fashion advertising campaigns, what is the difference between fashion advertisements now and before. TARGETING WOMENS FASHION CLOTHING OPINION LKEADERS IN MEDIA PLANNING: AN APPLICATION TO MAGZANIES, ERIC VERNETTE, 2004 Journal tries to answer for the questions such as: how can opinions leaders are identified in a given segment? Do the media they read statistically differ from the media read by no opinion leaders? in focus on womens clothing brands in France. PRETTY AS A PICTURE: A STUDY OF THE EFFECTS OF IDETALISED IMAGERY IN ADVERTING IN WELL- BEING OF YOUNG WOMEN, KAREN FRASER AND EMMA TAYLOR 2012 Article explains fashion advertising role in visual background and impact of airbrushed women in advertising on young women. WEBSITES WOMENS VIEWS ON THIR PORTRAY IN ADVERTISING- WE HAVE CHANGED, DO ADVERTISERS KNOW? GILLEM LAWSOM, BRAHMA SUNANDA, 2006 Article analyse how women what are the nowadays women values, have they changed and what have changed. It analyse how do advertisers should communicate with them to make successful campaigns. YOUNG WOMENS VISUAL PROCESSING OF FASHION ADVERTISMENTS USING EYE TRACKING, HAEVON JU, 2012 The study analyse the effects of fashion advertisements on young women using eye tracking. WHAT WOMEN REALLY WANT FROM CAMPAIGN, PETER FIELD, 2009 Article study different advertising campaigns by using focus group and analyse what are women expectation from the advertisements. Online fashion magazines will be analysed such as: http://www.vogue.co.uk/ http://www.cosmopolitan.com/ http://www.cosmopolitan.com/ METHODOLOGY Dissertation will conduct three stage processes which is research planning (subject identification, information collection and analysis), research implementation according primary and secondary research and research review. Literature review will focus on explanation, discussion and critical analysis of terms and concepts as well as on analysis of the most relevant studies about fashion advertisements and impact of digital technologies in this field. In order to confirm data gathered in the secondary research there will be conducted primary research with the use of different methods. Primary Research will complete the subject with the opinion and information from people who are currently working on this subject as well as people who are interested in this. Methods which will be included are: Questionnaire to confirm all captured data and confirm its reliability it is believed to carry out additional questionnaires which will gain at least sixty responses. Questionnaire will research what kind of fashion advertisements more are appealing to the women. Interviews Interview people from fashion magazines and advertising agencies to find out the decision making process for fashion advertisements. Whenever is it better to make advertisements with skinny and beautiful models or curvy ones and why is like that. Focus Groups to research how advertisements fashion changes peoples perception of a brand. People will see, compare and describes their feelings about many different kind of fashion advertisements. Advertisements analyse analyse of the successful advertisements will be provided. This will analyse what kind of fashion advertisements are the most successful, what kind of reaction was formed and measure the level of customer engagement. TIME PLAN The timetable below shows dissertation plan for the year. Intensive research, reading and advertisement analysis will be conducted from October and will last till March. Primary Research will start in December and will be carrying out till February. Dissertation review and last corrections will be made from April till last submission 9th of May. October November December January February March April May Intensive Research Methodology Review Final Proposal 24th Reading and Advertisement Analyse 2nd draft hand it 17th Primary Research Literature Review Editing And Reviews Final Submission 9th

About Mike Leigh :: essays papers

About Mike Leigh Like many of the films watched in class there seems to be an ongoing theme in Mike Leigh’s films of the tragedy that is the life of those living in Britain. Fortunately, Leigh chooses to instead use these tragedies to instead promote the optimism or â€Å"high hopes† if you will of the people stuck in such unfortunate circumstances that are displayed onscreen. His films seek to bring light where there is darkness and truth where there are lies. In the film Secrets and Lies, we are introduce into a family that seems to have quite a few problems that are on the surface and far more that are well hidden to the world as well as those they call family. Instead of pulling together and expressing their feelings and problems they instead decide to draw in on themselves and keep the secrets hidden. It seems to me to be a out of sight, out of mind kind of mentality that for some odd reason they believe will help them deal with their problem. At the birthday party when things finally come to a head and Maurice finally says his peace and gets the secrets and the lies that they have all kept for so long out in the open the burden of his message is what is going to happen after this is unleashed upon their family. Maurice faced an unknown future when he decided to face up to his family’s problems. He was the only character in the entire film that actually knew everything that was being kept from the rest of the family. With this knowledge comes a burden of what to do with this knowledge. With the emergence of Hortense and the discovery of her true identity Maurice must come to grips with the truth of his family and must make them understand that they must tell each other the truth behind their demeanor. Maurice’s speech could have had very bad consequences. He could have lost his niece, whom he views as the daughter he and his wife will never have. He also could have lost Cynthia’s trust in making her tell the truth of matters. Lastly, Maurice’s own marriage was on the brink due to his wife’s inability to have children and she was driving him away because of it. One small turn of events could have forever veered this from the brink of tragedy right over the edge and this would have been yet another family lost to the unforgiving world in which they live.